Game changer...

I usually don't like to post about things I haven't actually spent time using or was not present for, but this is too big and most people won't have heard about it (and most won't for a while until this company starts to pick up speed). About a year or so ago a company called RED decided to build a video camera called RED ONE, but this wasn't a regular consumer video camera, it was a fullblown professional digital cinema system that is completely modular. Not only that, this system is able to produce video at 4k resolution at 30fps (4k is around 2X 1080P high definition). The tag line of this company is "making obsolescence obsolete". This is something they have taken to a whole new level with their two new product lines that have been announced only a few days ago. They unveiled the EPIC and SCARLET systems which they refer to as DSMC's which stands for Digital Stills and Motion Camera...yeah that's right, I said Digital Stills (hence why I'm blogging about it). RED has gone and made a modular DSLR. Stop the presses, roll out the red carpet (no pun intended) and alert the media! Now for the really cool stuff!

You buy a "brain" of whichever system you want to go with...then you get to decide what components to buy to do what you want to do! If you want a shoulder mount video camera that shoots at 3K at 120fps, you can do that, if you want a full blown cinema studio over-the-top monster camera...at 28k resolution at 24fps...yeah you can do that too! On the still photo side you get to choose your resolution from 4.6MP (megapixels) all to way to a mind-bottling (like it's so crazy your mind gets trapped in a bottle) 261MP!!!!!!! And the best part of all of this? You won't have to buy new lenses when you decide to move up into the big leagues, that's right you can strap on your best Nikon, Canon, PL and Mayima lenses on and start shooting both photos AND video!

Oh and one more thing...coming soon: 3D!!! Oh yeah...that's why I said GAME CHANGER!

Check out RED.com for more info. As much as I love my Nikons...this is a very good thing for the industry and I hope they sell LOTS and LOTS of cameras!